tj_maxx_ipad_sign_200px[1]Two recent articles from Quartz (“BlackBerry’s CEO is correct: There’s no future in tablets”) and the Wall Street Journal (“Apple’s Record Plunge Into Debt Pool”) are illustrating a clear trend: Apple is plunging, and the core of the tablet market is becoming high-volume (this we knew) and low-margin.

How will this translate in term of monetization and revenues for the companies developping on mobile? Sources show that Apple’s clients are good spenders on the AppStore (F2P markets), but recent growths on Google’s side isn’t that encouraging (Sources QZ.com & WSJ.com).